The Heart of Design

Spirituality, Creativity & Entrepreneurship

The Heart of Design is a unique and timely guide to aligning professional and spiritual aspirations by designing for remembrance, not for distraction.
Join the Waitlist
Next program cohort will be Coming Soon.
Contentent
Ridaā
Integrity
Ikhlās
Blessings
Barakah
Intentionality
Niyyah
Excellence
Ihsān
Trust
Amanah

The Heart of Design

Spirituality, Creativity & Entrepreneurship

The Heart of Design is a unique and timely guide to aligning professional and spiritual aspirations by designing for remembrance, not for distraction.
Join the Waitlist
Next program cohort will be Coming Soon.

PROGRAM OVERVIEW

What is the Heart of Design?

A unique 5-week journey to develop your ideas, plan your next chapter and explore the intersection of design, entrepreneurship and spirituality.
PROGRAM CURRICULUM

Embark on a 5-week journey with learners from around the world

Join a global community of learners on a 5-week journey of transformation through The Heart of Design. Peter Gould will guide you through this online program aimed at empowering creatively confident, talented leaders to launch spiritually-grounded ideas that can meet our communities’ challenges.

WEEK 1

Embracing 
Design

  • Understand the role and potential of design in our world during uncertain times

  • Reframe personal goals, community and global problems 
as design challenges

  • Discover and embrace Design Thinking as a transformational mindset

WEEK 2

Design with Heart

  • Align deep inner purpose and spiritual aspirations with meaningful work

  • Redefine success to consider spiritual & life goals beyond commercial outcomes

  • Envisioning your journey ahead with engaging, interactive learning activities

WEEK 3

Seeking the Path

  • Embrace creative & spiritual practices for fostering & maintaining energy

  • Learn practical tools developed by Peter over years of personal experience

  • Design your personal planner at the intersection of design & spirituality

WEEK 4

Finding the Way

  • Feel inspired by successful startup founders & established creative leaders

  • Experience entrepreneurship as a transformative, not transactional journey

  • Learn ways to overcome tribulations and setbacks on the road towards success

WEEK 5

Illuminating the Road

  • Connect with inspiring, like-hearted people across the globe

  • Build a tribe and community to share and enrich your vision

  • Share in discussions with companions seeking purpose 
and balance

READY TO GET STARTED?

Join the Program.

Join the Waitlist
COMING SOON IN LATE 2024

The Heart of Design Book & Community

Pre-order your copy of The Heart of Design: Spirituality, Creativity & Entrepreneurship, and help us launch a global movement to empower a new wave of creatively confident, talented leaders.

Learn More
GLOBAL LIKE-HEARTED COMMUNITY

Who is it for?

Whether you’re reading the book or joining the online program, 
The Heart of Design is beneficial for anyone seeking to enrich their professional and personal journey but could be especially useful for:

Aspiring Entrepreneurs

Fuel your entrepreneurial dreams with the Heart of Design, where you'll gain essential tools and insights to help kickstart your business ideas and learn to have a co-opetition mindset in the startup world.

Startup Founders

Startup life can be incredibly hard, but with a spiritually-grounded mindset, heart-centered tools and strategies, founders can reimagine the path towards sustainable faith-based holistic success.

Business Owners

Reimagine your company with a holistic understanding of business success and team culture that seeks meaningful alignment with clients & customers. Discover Heart-Centered Design tools to a develop and refine a purposeful value proposition with actionable steps towards a brighter future.

Post Graduates

Embark on your post-graduate journey from a position of strength by learning how to align your career goals with your spiritual values. Develop a positive mindset that will help you transition from academia to the professional world.

Community Leaders

Empower and lead your community initiatives with intentionality and excellence. Discover how a designer mindset can transform your projects and help you drive positive change in service to your team people around you.

Creative Professionals

Learn how a Heart-Centered Design approach can help you design for remembrance rather than distraction; allowing you to create work that is transformative rather than transactional.

HEART OF DESIGN ALUMNI

Testimonials

Thank you Heart of Design team and Peter Gould for creating this beautiful space. I'm grateful to have been part of the July 2023 program, and one of my main takeaways from this life-changing experience is to reframe my mindset to do transformative work instead of it being transactional as a designer.

Amera Ibrahim

Philippines

The curriculum was so holistic, delving into how the spiritual, creative, practical, and community spheres are connected, and how we can develop them in harmony to approach design challenges. Through the weekly assignments, I practiced how to let go of perfectionism, and instead focus on beginning and iterating. As a “dreamer” who wants to be a “doer,” this course pushed me to simply start my ideas - through elevating my questions and purpose, using design tools like the Heart-Centred Canvas, and cultivating a community of like-hearted people to share with and learn from.

Maria Azam

Canada

I just want to let you know that just after this short time in the course I start to see the seeds of a life-changing path, some early internal prototypes. I want to thank you for putting this course together. The material is more than amazing. May Allah reward you.

Sharif Shawky

UAE

I had the wonderful opportunity to participate in the Heart of Design program offered by the Gould Studio in January 2023. As a health sector worker, I have been on a journey of recovery from burnout in the aftermath of the COVID-19 pandemic. The course, with its heart-centred approach, provided me with a beautiful path by which to explore creativity and spiritual grounding.

Abeer Majeed

Canada

I have been following Peter Gould's work for some time through the people who have worked with him and have always been drawn to understand how to design with an intention. I am glad to take part in the Heart of Design program as it opened my eyes to understanding how design is integrated through an Islamic lens and can bring value to what we believe in and be of service to the people and planet around us. As the name of the course implies, everything has to be evaluated from the heart foremost.

Athina Ibrahim

Indonesia

Overall, I really enjoyed the course, I would highly recommend it, especially for people who have some sort of idea percolating on the back burner and they're trying to figure out how to push it forward. I think the course will give lots of ideas and it will also bring you into a wonderful, vibrant community of light hearted individuals who are also there to be your cheerleaders and supporters.

Hamzah Henshaw

USA

Thank you Heart of Design team and Peter Gould for creating this beautiful space. I'm grateful to have been part of the July 2023 program, and one of my main takeaways from this life-changing experience is to reframe my mindset to do transformative work instead of it being transactional as a designer.

Amera Ibrahim

Philippines

The curriculum was so holistic, delving into how the spiritual, creative, practical, and community spheres are connected, and how we can develop them in harmony to approach design challenges. Through the weekly assignments, I practiced how to let go of perfectionism, and instead focus on beginning and iterating. As a “dreamer” who wants to be a “doer,” this course pushed me to simply start my ideas - through elevating my questions and purpose, using design tools like the Heart-Centred Canvas, and cultivating a community of like-hearted people to share with and learn from.

Maria Azam

Canada

I just want to let you know that just after this short time in the course I start to see the seeds of a life-changing path, some early internal prototypes. I want to thank you for putting this course together. The material is more than amazing. May Allah reward you.

Sharif Shawky

UAE

Read More
ARTICLES & INTERVIEWS

Inspiring Stories

Peter Gould explores topics with creative leaders, spiritual teachers and startup founders from around the world.

Read More

Designing with Divine Love

A. Helwa
Author and Poet

Reclaiming the Heart of Creativity

Yasmin Mogahed
Psychologist, Author, Academic, & Globally-loved Speaker

Building Purposeful Teams

Melanie Elturk
Founder & CEO of Haute Hijab

A Journey of Remembrance

Baraka Blue
Poet, Author & Teacher

The Power of Play

Rami Ismail
Video Game Developer and Activist
MEET THE FOUNDER

Peter Gould

Peter Gould is a strategic design leader. He advocates for heart-centered design to create meaningful cross-cultural understanding.

Over 20 years his engagements have included Apple, Google, United Nations and a diverse portfolio from senior government projects to globally successful products. His contributions to design have resulted in international acclaim, including a major award from the UAE Vice President.

He is a recipient of the Stanford Certificate of Innovation & Entrepreneurship and has lectured Design Thinking at the University of Technology, Sydney.

In 2020, Peter was appointed as an Australia for UNHCR Ambassador in recognition of his efforts supporting refugees. At the intersection of design, spirituality & entrepreneurship, Peter aims to inspire a global heart-centered design movement for a bright, shared future.

Visit peter-gould.com

Join the Waitlist

Subscribe to our newsletter to stay up to date on the next program cohorts in 2025.

Join the 5-Week Program