The Heart of Design
What is The Heart of Design?
The Heart of Design: Spirituality, Creativity & Entrepreneurship is a unique and timely guide to aligning professional and spiritual aspirations by designing for remembrance, not for distraction.
With the intention to inspire a positive movement across our global community, the book re-imagines contemporary design processes and strategies to include spiritually-grounded principles and perspectives; helping to empower a new wave of creatively confident, talented leaders, and equipping them with the tools they need to launch holistic ideas that can rise up to meet our emerging challenges.
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Peter’s Story
Discover the intention and inspiration behind The Heart of Design, and how Peter aims to empower a new wave of creatively confident and talented leaders.
Arrival
Before starting out on your journey towards the Heart of Design, take a few moments to centre yourself, revisit your intentions, and enter into a state of presence.
Embracing Design
Get ready to embark on your journey from early ideas & concepts to spiritually-aligned creative products, brands and businesses. Read a sample chapter today.
Reclaiming the Heart of Creativity
In this series, Peter Gould interviews psychologist, author, academic, and globally-loved speaker, Yasmin Mogahed.
Pre-Order The Heart of Design
Pre-Order The Heart of Design
How it all started...
This journey led me to seek out dozens of inspiring scholars, attend programs with incredible design leaders, and work alongside diverse creative pioneers from around the world.
These interactions, studies and projects have helped me to lead, develop and launch hundreds of creative projects that have inspired millions of hearts across the globe, alhamdulillah, and helped me develop heart-centered design – a spiritually-grounded approach to entrepreneurship, creative practice and life that can help us define and achieve our goals sustainably, while serving the global Ummah, inshaAllah.
Attendees have come from many different backgrounds and seasons of life — not just designers or creatives, but all kinds of professionals, students and individuals. And feedback has been overwhelmingly positive. Many students said that the program has helped them find more balance and purpose in their work, and discover new tools and processes to make real progress with their ideas.
With this encouragement, I made the intention to turn heart-centered design into a global movement that will encourage creatively confident, talented leaders to develop and launch their own ideas, and positively embrace a designer mindset that can help us transform communities, and meet pressing challenges together.
Sincerely,
Testimonials
Noor Al Masawi
Canada
Abeer Majeed
Canada
Sharif Shawky
UAE
Amera Ibrahim
Philippines
Shahyan Ahmad
USA
Inspiring Stories
Peter Gould explores topics with creative leaders, spiritual teachers and startup founders from around the world.
Exclusive Insights
The book will also feature exclusive insights from Peter’s journey, and excerpts from his conversations with scholars, entrepreneurs, academics and creative professionals who have implemented heart-centered design.
As artists it’s beautiful to make art, but the real goal of the artist on the spiritual path is that you make your life a work of art.
When a person is not grounded and doesn’t have the right compass, intention, focus and priority, you can really lose your way.
I’ve seen how people transform when they start to do something they love.
We’re trying to ensure that there is Ihsan (excellence) in everything we do. Whether it’s the product, how we interact with our customers, the website, our social media, our blog, everything.
That's what spirituality is. Spirituality is connecting into the essence of something.
There can be Barakah in anything – especially if that thing brings you back closer to the divine in some way. If it puts you into a spiritual mode, there’s Barakah there.
That's kind of what spirituality is. It's another level of information to connect you to your purpose of life, through the lens of design.
You have to combine a kind of sanguinity in business with a deep faith that your provision is not coming from the business - it’s coming from God.
If we don't recognize the speed of society and don't design for the place people are … we'll lose them.
Young people especially should ask themselves what kind of business do they want to do that can bless as many people as possible? What does that look like?
We, as human beings, are designed for Haq. We’re designed for truth, and we’re designed for coherence.
As artists it’s beautiful to make art, but the real goal of the artist on the spiritual path is that you make your life a work of art.
When a person is not grounded and doesn’t have the right compass, intention, focus and priority, you can really lose your way.
I’ve seen how people transform when they start to do something they love.
We’re trying to ensure that there is Ihsan (excellence) in everything we do. Whether it’s the product, how we interact with our customers, the website, our social media, our blog, everything.
That's what spirituality is. Spirituality is connecting into the essence of something.
There can be Barakah in anything – especially if that thing brings you back closer to the divine in some way. If it puts you into a spiritual mode, there’s Barakah there.
That's kind of what spirituality is. It's another level of information to connect you to your purpose of life, through the lens of design.
You have to combine a kind of sanguinity in business with a deep faith that your provision is not coming from the business - it’s coming from God.
If we don't recognize the speed of society and don't design for the place people are … we'll lose them.
Young people especially should ask themselves what kind of business do they want to do that can bless as many people as possible? What does that look like?
We, as human beings, are designed for Haq. We’re designed for truth, and we’re designed for coherence.
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