Discover the Heart of Design

Take the 5-week journey to develop your ideas, plan your next chapter and explore the intersection of design, entrepreneurship and spirituality.
Join the Waitlist

INFORMATION SESSION

Program Overview

Watch Peter’s 60 minute overview and preview of the program using this Information Session.  He also answers a range of common questions and gives examples from previous attendees.
Watch Information Session
PROGRAM OVERVIEW

What is the Heart of Design?

Take the 5-week journey to develop your ideas, plan your next chapter and explore the intersection of design, entrepreneurship and spirituality.

The Heart of Design offers a profound opportunity for personal and professional growth. This course will inspire your journey towards aligning spiritual aspirations with meaningful, enriching work.
INFORMATION SESSION
Watch Peter’s 60 minute overview and preview of the program using this Information Session.  He also answers a range of common questions and gives examples from previous attendees.
Watch Information Session
PROGRAM CURRICULUM

Embark on a 5-week journey with learners from around the world

Join a global community of learners on a 5-week journey of transformation through The Heart of Design. Peter Gould will guide you through this online program aimed at empowering creatively confident, talented leaders to launch spiritually-grounded ideas that can meet our communities’ challenges.

WEEK 1

Embracing 
Design

  • Understand the role and potential of design in our world during uncertain times

  • Reframe personal goals, community and global problems 
as design challenges

  • Discover and embrace Design Thinking as a transformational mindset

WEEK 2

Design with Heart

  • Align deep inner purpose and spiritual aspirations with meaningful work

  • Redefine success to consider spiritual & life goals beyond commercial outcomes

  • Envisioning your journey ahead with engaging, interactive learning activities

WEEK 3

Seeking the Path

  • Embrace creative & spiritual practices for fostering & maintaining energy

  • Learn practical tools developed by Peter over years of personal experience

  • Design your personal planner at the intersection of design & spirituality

WEEK 4

Finding the Way

  • Feel inspired by successful startup founders & established creative leaders

  • Experience entrepreneurship as a transformative, not transactional journey

  • Learn ways to overcome tribulations and setbacks on the road towards success

WEEK 5

Illuminating the Road

  • Connect with inspiring, like-hearted people across the globe

  • Build a tribe and community to share and enrich your vision

  • Share in discussions with companions seeking purpose 
and balance

READY TO GET STARTED?

Join the Program.

Join the Waitlist
GLOBAL LIKE-HEARTED COMMUNITY

Who is it for?

Whether you’re reading the book or joining the online program, 
The Heart of Design is beneficial for anyone seeking to enrich their professional and personal journey but could be especially useful for:

Aspiring Entrepreneurs

Fuel your entrepreneurial dreams with the Heart of Design, where you'll gain essential tools and insights to help kickstart your business ideas and learn to have a co-opetition mindset in the startup world.

Startup Founders

Startup life can be incredibly hard, but with a spiritually-grounded mindset, heart-centered tools and strategies, founders can reimagine the path towards sustainable faith-based holistic success.

Business Owners

Reimagine your company with a holistic understanding of business success and team culture that seeks meaningful alignment with clients & customers. Discover Heart-Centered Design tools to a develop and refine a purposeful value proposition with actionable steps towards a brighter future.

Post Graduates

Embark on your post-graduate journey from a position of strength by learning how to align your career goals with your spiritual values. Develop a positive mindset that will help you transition from academia to the professional world.

Community Leaders

Empower and lead your community initiatives with intentionality and excellence. Discover how a designer mindset can transform your projects and help you drive positive change in service to your team people around you.

Creative Professionals

Learn how a Heart-Centered Design approach can help you design for remembrance rather than distraction; allowing you to create work that is transformative rather than transactional.

HEART OF DESIGN ALUMNI

Testimonials

Thank you Heart of Design team and Peter Gould for creating this beautiful space. I'm grateful to have been part of the July 2023 program, and one of my main takeaways from this life-changing experience is to reframe my mindset to do transformative work instead of it being transactional as a designer.

Amera Ibrahim

Philippines

The curriculum was so holistic, delving into how the spiritual, creative, practical, and community spheres are connected, and how we can develop them in harmony to approach design challenges. Through the weekly assignments, I practiced how to let go of perfectionism, and instead focus on beginning and iterating. As a “dreamer” who wants to be a “doer,” this course pushed me to simply start my ideas - through elevating my questions and purpose, using design tools like the Heart-Centred Canvas, and cultivating a community of like-hearted people to share with and learn from.

Maria Azam

Canada

I just want to let you know that just after this short time in the course I start to see the seeds of a life-changing path, some early internal prototypes. I want to thank you for putting this course together. The material is more than amazing. May Allah reward you.

Sharif Shawky

UAE

I had the wonderful opportunity to participate in the Heart of Design program offered by the Gould Studio in January 2023. As a health sector worker, I have been on a journey of recovery from burnout in the aftermath of the COVID-19 pandemic. The course, with its heart-centred approach, provided me with a beautiful path by which to explore creativity and spiritual grounding.

Abeer Majeed

Canada

I have been following Peter Gould's work for some time through the people who have worked with him and have always been drawn to understand how to design with an intention. I am glad to take part in the Heart of Design program as it opened my eyes to understanding how design is integrated through an Islamic lens and can bring value to what we believe in and be of service to the people and planet around us. As the name of the course implies, everything has to be evaluated from the heart foremost.

Athina Ibrahim

Indonesia

Overall, I really enjoyed the course, I would highly recommend it, especially for people who have some sort of idea percolating on the back burner and they're trying to figure out how to push it forward. I think the course will give lots of ideas and it will also bring you into a wonderful, vibrant community of light hearted individuals who are also there to be your cheerleaders and supporters.

Hamzah Henshaw

USA

Thank you Heart of Design team and Peter Gould for creating this beautiful space. I'm grateful to have been part of the July 2023 program, and one of my main takeaways from this life-changing experience is to reframe my mindset to do transformative work instead of it being transactional as a designer.

Amera Ibrahim

Philippines

The curriculum was so holistic, delving into how the spiritual, creative, practical, and community spheres are connected, and how we can develop them in harmony to approach design challenges. Through the weekly assignments, I practiced how to let go of perfectionism, and instead focus on beginning and iterating. As a “dreamer” who wants to be a “doer,” this course pushed me to simply start my ideas - through elevating my questions and purpose, using design tools like the Heart-Centred Canvas, and cultivating a community of like-hearted people to share with and learn from.

Maria Azam

Canada

I just want to let you know that just after this short time in the course I start to see the seeds of a life-changing path, some early internal prototypes. I want to thank you for putting this course together. The material is more than amazing. May Allah reward you.

Sharif Shawky

UAE

Read More
TUITION FEE

Enrol in the Next Cycle

Over 300+ successful program completions to date. The next cycle will be coming soon in 2025. We have two pricing options to make the course as accessible as possible. Spots are limited!

SINGLE PAYMENT
$397
One time payment
One-time payment
Join future cohorts for FREE
Free resources
Available access to all recordings
Available to all countries
Join the Waitlist
RECURRING PAYMENT
$133/mo
3 monthly payments of $133.00
3 monthly payments
Join future cohorts for FREE
Free resources
Available access to all recordings
Available to all countries
Join the Waitlist

Live Sessions

All registered learners will receive an email detailing weekly interactive sessions.

The weekly interactive sessions will be run on a private link for live discussion at a set time. The first session starts at the times listed below. (Note: This is one weekly two-hour session, as listed in the various time zones below. The date will vary based on your specific time zone).
*Please find more time conversions here. Over 300 participants have joined from many countries and time zones.

FAQs

Can't find your question? Let us know and contact us.

Contact Us
Who created this program?

Celebrated designer Peter Gould invites you to join a select group of learners for a unique 5-week online course. He will share experiences and insights based on two decades of running a global design firm.

What is the course about?

The Heart of Design introduces a powerful mindset shift at the intersection of spirituality, design & entrepreneurship. The course features a unique combination of inspiring spiritual wisdoms, practical professional design planning tools and entrepreneurial concepts. It is intended to cultivate your journey towards aligning spiritual aspirations with meaningful, enriching work.

Who is 'The Heart of Design' for?

The course is designed for anyone seeking to enrich their professional and personal journey. It is intended to be a welcoming, inclusive learning experience for: Aspiring or established startup founders, students, professionals & business owners, stay-at-home parents, and more. No prior experience is needed. You do not need to consider yourself a ‘creative’ - everyone is welcome!

Will I receive a certificate of completion?

Yes! This will make your LinkedIn profile even more beautiful :)

Who will I be learning with?

You will share this unique learning journey with a group of globally and professionally diverse individuals. Learners will enjoy fun, weekly interactive live class sessions and participate in a range of optional coursework tasks.

How much time do I need to complete the course?

The learning journey is very flexible and designed to suit a wide range of participants. Learners are expected to join the live weekly sessions (or watch the recording), plus 1-2hrs of optional weekly activities. A range of activities, resources and tools are introduced throughout the course, allowing dedicated learners a wealth of beneficial experiences.

What time do the live sessions run?

All registered learners will receive an email detailing weekly interactive sessions. The weekly interactive sessions will be run on a private link for live discussion at a set time on Wednesdays or Thursdays depending on your location.

This time will currently be at :
‍
San Francisco (USA) 1:00 AM
Toronto (CAN) 4:00 AM
London (UK) 9:00 AM
Istanbul (TR) 11:00 AM
Dubai (UAE) 12:00 PM
Jakarta (ID) 3:00 PM
Sydney (AU) 6:00 PM

Please check current AEST conversion for accurate times in your city.

Over 300 participants have joined from many countries and time zones. For participants who cannot attend the live sessions, recordings are available and daily chat among among learners makes interactions positive for many time zones. We recommend joining live sessions for the best experience. All learners receive exclusive access to an online discussion slack channel designed specifically to support the course. We look forward to chatting with you there.

Can I access the content after completion?

Yes, once the 5 week period is complete, learners will receive the course materials and recording videos by email which they can access anytime.

What if it doesn’t work for me?

We offer a 30 day money back guarantee. You can try the first 3 sessions of the class, and if it's for you we'll send you the refund.

Join the Waitlist

Subscribe to our newsletter to stay up to date on the next program cohorts in 2025.

Join the 5-Week Program