The Heart-Centered Design Canvas
The Heart-Centered Design Canvas is a simple reimagining of the Business Model Canvas (created by Strategyzer) to consider spiritual growth and holistic success. As well as incorporating Heart-Centered Design principles, it takes into consideration our personal aspirations, allowing us to include them in the earliest foundations of our ideas.
By actively having these principles and aspirations in mind from the very beginning, the DNA of our ideas will be very different. Changing the language of the original canvas slightly helps to elevate our questions, plans and foundations by looking at them through a Heart-Centered lens.
The Heart-Centered Design Canvas
An adaptation of the business model canvas.
How and why to use the
Heart-Centered Design Canvas
The Heart-Centered Design Canvas features a series of boxes or sections that are titled to reflect an aspect or component of your idea. The aim of this exercise is to populate each section with as much information as you can, so that you can more easily see how your idea hangs together – a visual representation of what will sustain your idea, why you're doing it, how you're doing it, and more.
The section titles of this canvas are what sets it apart from the original canvas. Where the original canvas has ‘customers’, for example, this canvas has 'community'. So rather than thinking about the type of customers you want to sell to, tap into the Heart-Centered Design Principles and consider who are the people you want to serve. How will you do that with Ihsan and Ikhlas?
Other sections help us outline what unique experiences we can offer, what transformation we aim to facilitate, how we can make connections with people, what our values and intentions are, and what our sources of wisdom and guidance are. As well as how we aim to be financially sustainable.
Try filling in the canvas for yourself and see how it can help to elevate your questions and aspirations, and bring a richness to your ideas.
The Heart of Design Book & Community
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Project Showcase
HalalStocks.co by Rehan
The Heart-Centered Design Canvas was the seed from which HalalStocks.Co grew. It enabled us to align our Islamic ethical values with our business vision, creating a roadmap that was spiritually and commercially resonant. This tool was instrumental in transforming HalalStocks.Co from a concept into a mission-driven entity dedicated to ethical investment.
Throughout our development, the Canvas guided our iterations and testing, ensuring each step from initial concept to service refinement stayed true to our mission. This heart-centered approach was crucial as we navigated through prestigious platforms like the GMW Spark and various incubators.
A significant milestone in our journey, shaped by the principles of the Canvas, was becoming a finalist in the Malaysian Fintech Awards. This accolade affirmed our commitment to blending spirituality with business acumen. Moreover, the Canvas inspired the creation of our Waqf Engine – a unique offering that encapsulates our vision of supporting Islamic financial sustainability.
In sum, the Heart-Centered Design Canvas was not just a tool, but a beacon that guided HalalStocks.Co from an idea to a company that exemplifies the harmony of profitability, purpose, and ethical integrity in the Islamic financial world."
Visit Rehan's website HalalStocks.Co
Example of Rehan’s Heart-Centered Design Canvas
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